Media Resources
Press Kit
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Media Inquiries
Reagan Roy
Director of Communications, Evoke Brands
For interview requests, review copies, speaking inquiries, and all media-related questions, contact Reagan directly.
Publication Details
Book Information
Title
Nice Girls Win
How Kind Women Can Create the Lives They Deserve
Subtitle
Author
Kelly Ehlers
Publication Date
September 22, 2026
Publisher
Journey Bound Publishing
Pages
284
Trim Size
6 × 9 inches
Paperback ISBN
979-8-9960181-0-9
979-8-9960181-1-6
Hardcover ISBN
Ebook ISBN
979-8-9960181-2-3
Audiobook ISBN
979-8-9960181-3-0
Paperback Price
$19.99
Hardcover Price
$29.99
Ebook Price
$9.99
Downloadable Assets
Cover Images & Author Photos
3D Book Cover
Front Cover (Flat)
Author Headshot
Downloadable Assets
Review Excerpts
“Through honest reflection and actionable ideas, Ehlers opens up a conversation about ambition that feels both modern and deeply human.
Kirkus Reviews · Verdict: Get It
“Ehlers blends genuine, authentic heart with self-worth and the guts to chase our deepest, most up-in-the-clouds goals.
IndieReader
“The revealing leadership guide Nice Girls Win encourages women to pursue authentic, effective paths toward success.
Foreword Clarion Reviews
“The Permission Slip... reminds women that they have — and should have — the power to make their own decisions.
The US Review of Books
“Her guidance feels fresh and resonant for an era of screen-time and influencers.
BookLife Reviews · Editor's Pick
“Nice Girls Win is not just a book: it's an affirmation.
Chanticleer Book Reviews
Kelly Ehlers
About The Author
High-res download available above
Entrepreneur. Author. Founder.
Kelly Ehlers is the founder and CEO of Evoke Brands, an Inc. 500 marketing agency, and the creator of Tease Media, a women's lifestyle media platform with more than 300,000 readers. With 25 years of experience building brands, businesses, and teams, Kelly has spent her career proving that kindness is not a liability — it is one of the most powerful competitive advantages a leader can possess.
In Nice Girls Win, Kelly challenges the prevailing narrative that women must become harder, colder, and less themselves to succeed. Through personal stories, hard-earned lessons, and practical strategies, she reveals why the qualities women are most often told to suppress — empathy, warmth, and genuine connection — are precisely the qualities that drive lasting success.
Kelly is based in Minneapolis, Minnesota.
Key Talking Points
Interview Preparation
Kindness as Strategy.
Empathy, warmth, and genuine connection are not soft skills — they are the skills that build loyal teams, lasting client relationships, and enduring brands.
Debunking "Lean In."
The advice to become harder and more aggressive has not served women. Kelly argues the opposite approach — leading with kindness — produces better results and more sustainable success.
Building a Multi-Million-Dollar Business Without Burning Out.
Kelly's personal story of founding an Inc. 500 agency while staying true to her values is the proof of concept behind every chapter.
The Permission Slip Concept.
Women have been conditioned to seek external validation before making bold decisions. Nice Girls Win offers a framework for reclaiming that authority.
Success That Actually Feels Good.
The book redefines what winning looks like — not at the expense of relationships, health, or identity, but in alignment with them.
The Cost of Inauthenticity.
When women perform toughness they don't feel, it costs them energy, credibility, and ultimately their sense of self. The book addresses this directly.